On December 16, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with the shareholders of the leading French creative agency Same Same Agency SAS to acquire 100% of its shares.
Founded in 2009, Same Same Agency is renowned for developing advertising strategies and providing creative and consulting services, including in the digital domain. It serves client companies operating globally recognized luxury and premium brands. The agency currently employs 150 people and has offices in Paris, New York, Shanghai, and Hong Kong.
Following the acquisition, Same Same will be integrated into the global network of mcgarrybowen, one of the Dentsu Group's global network brands.
This will further strengthen and expand mcgarrybowen's global network connecting Europe, America, and Asia, enabling enhanced presence in strategic markets. Additionally, Same Same aims to establish itself as a full-service advertising agency in France through collaboration with Dentsu Group companies.
[Same Same Agency Overview]
Company Name: Same Same Agency SAS
Headquarters: Paris, France; with branches in New York, Shanghai, and Hong Kong
Established: September 2009
Shareholder Structure: 100% owned by Dentsu Inc. Aegis Network after investment
Revenue: €5,019,000 (approx. ¥670 million) (Fiscal year ending December 2014)
Representative: Michel Campan (President)
Number of Employees: 150
Business Activities: Formulation of advertising strategies, creative production including digital domains, and consulting
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2015/1216-008598.html
