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Ezaki Glico held the award ceremony for its "Thank You for Your Hard Work! Giant Cone Twitter Campaign," which ran from April, at the Bellesalle Jinbocho Annex in Chiyoda Ward, Tokyo, on December 13th.
The campaign offered participants a chance to win a Giant Cone with a message card from its image character, Haruka Ayase, by tweeting about something they worked hard on. From October 1st to 31st, a "Photo Campaign" titled "You've Worked Hard! Photo Campaign" also invited submissions of photos expressing "You've worked hard!" Participants had the chance to win the right to receive personal encouragement directly from Ayase. Five lucky winners took the stage at the award ceremony.
Dressed in a crimson gown, Ayase appeared as the presenter. She personally handed each winner a Giant Cone-shaped trophy and a handwritten message card, smiling as she offered words of appreciation: "Good work!"
Additionally, when she drew "rugby" from the lottery box deciding the keyword, she sent a message of "Thank you for your hard work" through the camera to the rugby players who had greatly excited Japan in 2015.
Facing the challenge of expressing her 2016 aspirations with a single kanji character, Ayase approached it with determination, writing the character for "smile" with a strong stroke. She commented, "I wrote this hoping to bring smiles to many people. And I also want to smile a lot myself, making next year a year of laughter," drawing smiles from the gathered press.
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