Dentsu Inc.'s annual New Year's reception, a longstanding tradition, was held this year in five cities nationwide: Tokyo, Osaka, Nagoya, Fukuoka, and Sapporo. The Tokyo event took place on the 9th at the Imperial Hotel Tokyo in Chiyoda Ward, welcoming approximately 4,300 invited guests, including advertisers, media representatives, political and business leaders, sports figures, and ambassadors from various countries.

Main venue scene
Established restaurants set up stalls at the venue, serving New Year's dishes, small kaiseki plates, sushi, regional ozoni soups from across Japan, and premium sake from the three Tohoku prefectures. New Year-themed events like banana street vendors, fortune-telling booths, and omikuji fortune-drawing stalls were also held. Auspicious lion dances paraded through the venue accompanied by festival music, creating a vibrant New Year atmosphere. Guests freely enjoyed the food, drinks, and events while exchanging pleasantries in a convivial atmosphere.

2020 Tokyo Olympic and Paralympic PR Corner. Hammer thrower Hiroyuki Murofushi (left) and table tennis player Ai Fukuhara

A game corner themed around the Year of the Monkey