Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Your bottle supports athletes! The "JOC Olympic Athlete Strengthening Support Program with Coca-Cola" has launched!
On January 8, the Japanese Olympic Committee (JOC) held a press conference at Tokyo Metropolitan Gymnasium in Shibuya Ward to announce the "JOC Olympic Athlete Support Program with Coca-Cola." This program aims to strengthen Olympic-bound athletes and support the Olympic Movement. The conference introduced the "JOC Olympic Support Vending Machine," which will be utilized by the program. The first such vending machine was installed on the gymnasium grounds on January 12.
The program works as follows: When Coca-Cola products are purchased from vending machines displaying JOC message posters or from specially wrapped "JOC Olympic Support Vending Machines" featuring Olympic sport designs, a portion of the sales proceeds is donated. These donations are contributed to the JOC through Coca-Cola's bottling companies and will be used to support athletes from the 28 participating sports federations expected to compete at the Rio de Janeiro Olympics.
At the outset, JOC President Tsunekazu Takeda stated, "We firmly believe this program not only strengthens athletes but also that the support of many people becomes a source of power for the athletes themselves. The JOC will join forces with each sports federation and, with the cooperation of Coca-Cola, make every effort to achieve our goals for the Rio Games."
Tim Brett, President of Coca-Cola Japan, stated, "Coca-Cola has supported the Olympics worldwide since the 1928 Amsterdam Games. Installing this first support vending machine marks a new chapter in our history as an Olympic Worldwide Partner."
Yutaka Inoue, Managing Director of Coca-Cola East Japan, announced that bottling companies nationwide are participating in the program, aiming to install 3,000 machines by 2020. He also revealed that the vending machines feature functions supporting 15 languages, including instructions for use, product information, and explanations of Japanese coins. The vending machines are scheduled for installation at facilities related to the JOC and sports federations, municipal facilities, schools, Olympic partner companies, and public facilities such as airports and stations.
Swimmer Kosuke Kitajima, who visited the venue, spoke about his determination for the Rio Games and his thoughts on the Tokyo Games. Regarding the program, he said, "I hope people will use these support vending machines, also in the sense of nurturing future gold medalists." After the unveiling of the vending machine by the four speakers, Kitajima himself purchased a Coca-Cola from the machine, becoming its first customer.
Program Special Site: http://www.joc.or.jp/donation/athletes_02/
Was this article helpful?
Share this article
