Meiji held an event on January 7th at a girls' high school in Tokyo to support exam candidates.
A joint research project by Meiji, Gamagori City in Aichi Prefecture, and Aichi Gakuin University confirmed that regular consumption of chocolate with 72% cocoa content increases BDNF (Brain-Derived Neurotrophic Factor). Since BDNF is strongly linked to memory and cognitive function, the event aimed to support students facing exams while promoting the benefits of high-cocoa chocolate.
The event kicked off with a seminar titled "Mr. Tsubota's Style! 3 Recommendations for Surviving Exams!" by Nobutaka Tsubota, author of the original story behind the bestseller "Biri Gyaru" (The Bottom-of-the-Class Gal), about a girl who raised her test scores by 40 points in one year and passed Keio University's entrance exam. Students listened intently as he provided practical advice on preparing for the National Center Test, lifestyle and dietary habits leading up to exam day, and study methods.
Next, Ono Nono in her sailor uniform and Shinohara Shin'ichi in his school uniform appeared as guest supporters. The crowd instantly warmed up, reacting with "So cute~!" cheers for Ono and a slightly mixed response to Shinohara. Both had been eating high-cacao chocolate since receiving the event offer. On stage, they faced off in a memory contest for the title of Head Cheerleader for the examinees. The challenge involved viewing nine icons for 10 seconds and then arranging them in the same order within 60 seconds. The result was a crushing defeat for Shinohara, who only got five correct, while Ono achieved a perfect score. Shinohara tried to make light of his loss with the lame excuse, "The chocolate I ate was only 52% cocoa!" which got the crowd laughing.
Finally, addressing the exam takers, Ono advised, "Imagine your bright future self and do your best," while Shinohara said, "Always give it your all. It's crucial to keep going without getting discouraged." The event concluded with loud applause from the high school girls preparing for their exams.