On January 12, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with shareholders to acquire 100% of the shares in Navegg, an online audience data company, to strengthen and expand its digital services in Brazil, the largest advertising market in Latin America.
Founded in 2009, Navegg manages and operates a Data Management Platform (DMP) that provides online audience data. Its greatest strength lies in accumulating and analyzing over 10 billion audience data points monthly, based on strong partnerships with publishers and major websites. It has built Brazil's largest DMP by partnering with over 100,000 domestic and international sites, including blogs, portals, price comparison sites, and e-commerce sites, supporting marketing activities for publishers and corporations. Navegg also provides strategic consulting in the CRM domain, leveraging analysis of this data. Its clients include major Brazilian online publishers, programmatic advertising platform companies, as well as corporations across South America and the United States.
Previously, Dentsu Group's client services in Brazil were provided by integrated advertising agency NBS (acquired in May 2014), Dentsu Latin America (Dentsu Brazil), creative agency mcgarrybowen, LOV Interactive Communications (LOV), Redirect Digital Marketing (acquired in July 2015), mobile agency Pontmobi (acquired in October 2015), OOH agency OOH Plus (acquired in December 2014), and global digital network brands Isobar and iProspect.
Going forward, Nabeg will collaborate with Amnet, which handles programmatic advertising trading desk services within the Dentsu Group, and other group companies to create synergies in South America, including Brazil.
[NVG Participações S.A. Overview]
Company Name: NVG Participações S.A. (NVG)
Headquarters: Curitiba, Brazil
Established: February 2010 (date of current corporate structure; originally founded in 2009)
Shareholder Structure: After acquisition completion: Dentsu Inc. Aegis Network 100%
Revenue: 3.75 million Brazilian reais (approx. 110 million yen) (fiscal year ended December 2014)
Representative:
Luciano Juvinski (CEO)
Pedro Cruz (Business Development Director)
Adriano Brandão (Commercial Director)
Number of Employees: 18
Business Description: Provides comprehensive services in the online audience data field
Dentsu Inc. News Release: http://www.dentsu.co.jp/news/release/2016/0112-008620.html
