On January 7, Dentsu Inc.'s overseas headquarters, Dentsu Aegis Network, announced it had reached an agreement with shareholders to acquire 100% of the shares of Canadian creative agency Grip Limited.
Founded in 2002, Grip provides comprehensive creative services spanning everything from advertising strategy development to ad production. Currently employing 150 people, it has become a major creative agency in Canada. Its growth is driven by its creative capabilities and expertise in digital domains such as social media, mobile, and CRM. The company also possesses strengths in branded content, with works it has produced winning awards such as the Gold Lion at the Cannes Lions International Festival of Creativity. Its high-value-added services are highly regarded by clients both within and outside Canada.
Following the acquisition, Dentsu Inc. will maintain Grip's name and structure. It will seek to create synergies by fostering collaboration with Dentsu Group's integrated advertising agencies and media agencies operating in Canada.
[Grip Limited Overview]
Company Name: Grip Limited
Headquarters: Toronto, Canada
Established: January 2002
Shareholder Structure: After acquisition, Dentsu Inc. Aegis Network 100%
Revenue: CAD 21.3 million (approx. ¥1.8 billion) (Fiscal Year Ended December 2014)
Representative: Bob Shanks (Co-founder, Managing Partner)
Number of Employees: 150
Business Activities: Provides advertising strategy development, digital advertising production, and branded content production services
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0107-008615.html
