Dentsu Inc. has formed "Team DEMS," a cross-organizational group of energy professionals, to contribute to the creation of new businesses by client companies. This initiative responds to the energy industry's historic transformation, including the full liberalization of electricity in 2016 and gas retail in 2017. Team DEMS proposes various solutions to client companies.
Ahead of the upcoming electricity liberalization this spring, the company conducted a "Survey on Consumer Awareness Regarding Energy Liberalization" in November 2015, targeting 5,000 men and women aged 20 to 69 nationwide. It announced the survey results on January 22, including comparisons with the first survey conducted in December 2014.
For detailed survey results , visit : http://www.dentsu.co.jp/news/release/pdf-cms/2016009-0122.pdf
<Survey Overview>
・Title: Second Survey on Consumer Awareness Regarding Energy Liberalization
・Survey Method: Internet survey
・Survey Period: November 6–13, 2015
・Area: 9 Electric Power Company Service Areas (excluding Okinawa Electric Power service area)
・Respondents: 5,000 men and women aged 20–69 nationwide
・Respondent Criteria: Household head or spouse of household head who pays electricity bills
• Survey Content: 44 questions
・Survey Content: 44 questions total
Basic attributes of general consumers (demographic attributes, family composition, housing type, etc.), energy usage patterns (energy supply type, proportion of energy costs relative to income, etc.), knowledge and awareness regarding energy liberalization, general attitudes and awareness toward energy, expectations for suppliers, perceptions of electric power companies and new power suppliers, status of considering or changing suppliers, pre-registration intentions, triggers for changing suppliers, information referenced when changing suppliers, etc.
Dentsu Inc. News Releasehttp://www.dentsu.co.jp/news/release/2016/0122-008639.html
