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Dentsu Inc. Launches In-House Creative Unit "Humming Brain" to Solve Client Challenges with Song-Based Solutions
On January 29, Dentsu Inc. announced the launch of "Humming Brain," a creative unit within its headquarters effective February 1. This unit aims to solve client challenges through solutions rooted in "song." Its members include creators who write and compose music themselves as musicians, experts in music production, advertising creators, CM planners, and content producers.
Needless to say, "song" has long been widely used in traditional communication as an effective means of conveying messages. Particularly when conveying a large volume of information within limited time—such as articulating a brand's conceptual or abstract characteristics that are difficult to express through words or visuals alone, or translating specialized, technical effects when promoting product specifications—the power of "song," which condenses messages into melody and lyrics, proves immense.
Focusing on this reach and potential of "song," Humming Brain integrates all communication activities—from identifying client challenges and building strategies to composing lyrics and music, implementing various initiatives, and managing quality—delivering them as a single package.
Our initiatives extend beyond producing and providing songs, including CM jingles, to encompass music content distribution and sales, production and distribution of music promotional videos, publishing ventures like lyric books, planning and execution of events such as live shows and festivals, and the commercialization of artist merchandise.
Moving forward, Humming Brain will focus on providing communication that reaches and resonates with consumers precisely because it is "song," and on developing new solutions centered around "song."
■ Humming Brain Logo
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