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'70 Essential Keywords for Understanding Online Advertising' Published
The book "70 Essential Keywords for Understanding Online Advertising" was published by Shoeisha on January 21. Supervised by internet advertising company Cyber Communications, it was edited by the editorial team of marketing specialist site MarkeZine.
70 Essential Keywords for Understanding Online Advertising
(A5 size, 168 pages, ¥1,800 + tax, ISBN 9784798143095)
An introductory guide for those aspiring to enter the internet advertising industry or who are new to it. It explains 70 themes based on keywords, covering terms frequently used in practice, recently popular ad technology, the role of advertising, and rules that must be followed.
It has been 20 years since the online advertising business truly began in Japan. It has now grown to exceed a trillion yen in scale. Amidst rapid change, this book aims to provide readers with knowledge to help advertising evolve correctly and healthily as a service needed by users.
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