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Citizen Signs Brand Ambassador Contract with Goro Maru
Citizen Watch has signed a brand ambassador contract with rugby player Ayumu Goromaru (Yamaha Motor Jubilo), who plays in Japan's top rugby league, and held an announcement press conference on February 2 at Bellesalle Shiodome in Chuo Ward, Tokyo.
The company has long supported athletes representing Japan in sports like figure skating, table tennis, and rugby. Since 2015, it has been the Official Supplier to the Japan National Rugby Team. Furthermore, starting February 2016, it sponsors the Sunwolves, Japan's first team competing in Super Rugby, the world's premier league featuring top teams from the Southern Hemisphere. Goromaru has been confirmed to join the Queensland Reds (Australia) in the same league starting this season.
President Toshio Togura stated that the company, guided by its brand statement "Better Starts Now" (meaning that as long as we act considering "now" as the starting point, no matter the circumstances, we can constantly make things better), has continued to challenge, improve, and innovate through watchmaking. He added, "We are very pleased to welcome Goromaru as a member of the Citizen family."
Regarding the contract, he revealed that the company resonated with the player's attitude of changing the present to open up the future and his willingness to transform the environment himself for the development of Japanese rugby and the sports world.
Goromaru, dressed in a suit, took the stage and engaged in a talk. Regarding his appointment as ambassador, he expressed gratitude to the company for supporting rugby even when its popularity was low, stating his determination: "I want to work hard so I can repay that favor." He also explained his personal belief that "by cherishing the present moment, we can carve out the future," saying it resonates with Citizen's image. In response to the ad copy prompt "Change the present." and the question "If you could change something, what would it be?", he answered "Booms," explaining he wants rugby's popularity to take deep root in Japan, not just be a fleeting trend.
Goromaru has long been a fan of the company's ATTESA watch. Regarding the new model, he shared his impression: "It's lighter than the previous model." He added, "The feature that automatically adjusts to local time during overseas trips is a huge help. It's truly a partner." ATTESA's TV commercials, magazine, web, and transit advertisements featuring the athlete are scheduled to launch in mid-March.
ATTESA Official Website: http://citizen.jp/attesa/
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