Singapore-based ★ Stock Experience App Causes Sensation, Targets Japanese Market

The stock trading experience app "Trade Hero" for smartphones has attracted 280,000 users within 10 months of its release. While currently focused on Southeast Asia, it aims to approach mature markets like English-speaking regions and Japan. This is reported by NNA, which distributes economic information in Asia.

"My own experience as an individual investor suffering significant losses three years ago sparked the development," says Dinesh Bhatia, founder and CEO of MyHero, the app's developer. Focusing on creating "a tool to learn investment methods" appears to have driven its high user ratings.
While TradeHero is a free app, its key feature is that it reveals the investment strategies of users who achieve high returns in simulated trading linked to real stock prices to paid members. These users are called "Heroes" and receive half of the fees paid by the paid members. Consequently, even though it's a simulation with a game-like feel, the "Heroes" trade seriously.
The app currently runs only on Apple's iOS software and has achieved the #1 spot in the App Store's Finance category in 75 countries and regions. It enables stock trading simulations across 22 exchanges, including Singapore, Hong Kong, Australia, New York, and London. An Android version is scheduled for completion early next year.
The company has raised an additional $10 million to expand its workforce and is considering establishing a development center to reduce costs.
CEO Bertier expressed his enthusiasm, stating, "We want to seriously consider entering the Japanese market as early as next year. To do so, we need more than just Japanese language support; we must also add features commonly used in Japan."

CEO Bartier (NNA photo) states, "The Japanese market is strategically important."