Kose Broadcasting a TV commercial featuring a star-studded cast to mark its 70th anniversary.

Kose, celebrating its 70th anniversary in March 2016, is airing a TV commercial titled "Beyond Beauty" featuring ten actresses and artists who serve as image characters for its brands. Furthermore, starting April 20th, a new version of this commercial began airing, featuring the new song "BRIGHT" by the dance & vocal group "Sandaime J Soul Brothers from EXILE TRIBE" as its CM song.

The commercials express gratitude to customers and embody the company's philosophy of aspiring to be a "beauty creation enterprise." Under the theme "What lies beyond beauty," they convey the joy of becoming more beautiful and portray women who shine ever brighter as a result.

The commercial features Yui Aragaki, Aya Ueto, Keiko Kitagawa, Mirei Kiritani, Kyoko Koizumi, Sumire, Karen Fujii, Hagi Fujii, Chisato Moritaka, and Rola, depicting seven days in the lives of women living in Tokyo. In scenes such as reading in their rooms on weekend nights, enjoying bath time, pondering work ideas, and walking with dignified poise, each appears with makeup and fashion that highlights their individuality.

Directed by film director Tran Anh Hung. The director participated from the planning stage, including story and setting development. Filming took place not in a studio, but in locations throughout Tokyo—hotels, restaurants, and residences—that capture the essence of "Tokyo today." The collaboration with the latest song by the currently hottest group, Sandaime J Soul Brothers, added further brilliance. The song's lyrics, which seem to cheer on shining women, and its beautiful melody enhance the video's splendor. It can be viewed on the website "Tokyo Seven Days" ( http://kose70th.jp/ ).

70th Anniversary Site:
http://www.kose.co.jp/company/ja/70th/