Dentsu Inc. Wunderman will hold a seminar titled "New Trends in Digital Marketing: AI Outlook and Applications" on May 23rd for corporate marketing and management planning personnel. Participation is free with advance registration.
We have entered an era where everything is connected to the internet, and marketers prioritize extracting only useful data from vast amounts of information. What is happening now? Where are we headed? Professor Keiichi Funaki of Aichi Toho University, an expert on the latest digital marketing trends both domestically and internationally, will present the latest AI application cases and future directions.
■Program
▶︎1st Session
New Trends in Digital Marketing: The Future and Applications of AI
Aichi Toho University, Faculty of Business Administration
Professor Keiichi Funaki
In today's third AI boom, the application of AI is being researched and considered across various businesses. The marketing field is no exception. What exactly can be achieved with new AI-powered analytical tools? Using the latest case studies, we will examine perspectives for business application and future prospects.
▶︎2nd Session
"Is Your Communication Approach Wrong?"
Dentsu Inc. Wunderman
Planning Director, Direct Solutions Department
Mr. Teruaki Otsuki
Amid demands to leverage vast quantities and types of data, focusing solely on certain data points or overlooking the underlying customer context can lead to flawed communication strategy design. This session explains concrete communication design methods using case studies.
■Seminar Overview
Organizer: Dentsu Inc. Wunderman
Date: Monday, May 23, 2016
Time: 14:00–16:40 (Registration opens at 13:30)
-1st Session: 2:00 PM - 3:10 PM
-2nd Session: 3:20 PM - 4:10 PM
-Consultation Session 16:10–16:40
Venue: Tokyo International Forum, Room G701, 3-5-1 Marunouchi, Chiyoda-ku, Tokyo
Target Audience: Corporate management planning and marketing personnel
Capacity: 60 people (Free, advance registration required)
Deadline: Monday, May 16, 2016
Details & Registration:
http://www.wunderman-d.com/contact/wd_seminar_20160523/index.html
Inquiries
Dentsu Inc. Wunderman Seminar Office
Email: wd_seminar@wunderman-d.com
Phone: 03 (6430) 8010 (Hosoya / Takano)
