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US-based Mountain Dew Brings VR Experience to NASCAR Car Races
NASCAR, America's largest stock car racing series, has arrived in VR gaming. As part of Mountain Dew's "DEWcision" campaign, it achieves high-level interactivity. Users don a head-mounted display and grip a device-linked steering wheel to experience being a driver. This was created by Firstborn, the digital creative agency of Dentsu Inc. Aegis Network.
The campaign lets users vote on which of the two flavors, "Baja Blast" and "Pitch Black," should become a permanent part of the product lineup. The two flavors represent routes, and users choose whether to drive on the Baja Blast route through the California desert or the Pitch Black route through a futuristic city, alongside popular NASCAR drivers Dale Earnhardt Jr., Kasey Kahne, and Chase Elliott. The chosen route is counted as a vote for that flavor. The device used is Oculus Rift.
It was unveiled to fans at the JR Motorsports Fan Day event held on May 26 and 27, and can also be experienced on Samsung's Gear VR content portal site and YouTube.
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