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Dentsu Inc. Launches Space Lab
On June 20, Dentsu Inc. launched Dentsu Space Lab, a cross-functional internal organization dedicated to leveraging space development technology for business applications.
The lab aims to contribute to a more comfortable society by serving as a "space-related consultation hub" that extends beyond advertising communication. It will provide ideas and solutions for utilizing space development technology from a consumer perspective to companies and organizations across various fields.
The lab includes members who have developed numerous world-first space-related solutions. Its achievements include: "The Space Hangout" (2012), connecting users with astronauts via home computers or smartphones; "kibo360°" (2013), an astronaut experience app featuring a fully recreated interior of the International Space Station; and "Space Part-Time Jobs" (2015–present), a new category of part-time work that remains popular.
For details, see here (Dentsu Inc. News Release: "Dentsu Inc. Launches Dentsu Space Lab—Contributing to a Comfortable Society with Ideas and Solutions Utilizing Space Development Technologies—")
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