Ezaki Glico SEVENTEEN ICE Collaborating with AAA, TRF, and Da-iCE!

Ezaki Glico has developed a special vending machine for Seventeen Ice called the "Cyber Vender," which allows customers to dance with artists after purchasing the product. It will be installed sequentially at three locations in Tokyo, Nagoya, and Osaka starting in early July.

Seventeen Ice was launched in 1983 targeting "17-year-old high school girls" as its main audience. Since 1985, it has been sold through dedicated vending machines like the current ones. Today, approximately 20,000 such machines are installed nationwide.

For summer 2016, the company launched the "PLAY!17" project under the slogan "Play with Seventeen Ice to the Fullest!" The project featured collaborations with a total of 17 members from three Avex Group performance groups: AAA (Triple A), TRF (Tee-Ar-Ef), and Da-iCE. At the center of this was the "Cyber Vending Machine."

The vending machine features a large touchscreen display and a small camera on its front. After purchasing an item, customers can choose one artist from the 17 to dance with. Furthermore, when the purchaser dances with the person randomly selected by the machine, the screen displays a video showing all three dancing together.

Using a QR code, this video can be streamed and enjoyed later on smartphones or other devices.

On June 30th, a PR event was held at Laforet Museum Roppongi in Minato Ward, Tokyo, where all three groups and 17 members gathered. The 17 members appeared wearing accessories like scarves inspired by the 17 different ice cream flavors.

Regarding the collaboration with Seventeen Ice (17 flavors), AAA's Takahiro Nishijima expressed surprise, saying, "I think it's miraculous that we have 17 members."

Regarding the original song "PLAY!17" created for the project by the three groups, TRF's YU-KI introduced it, saying, "It turned out very summery and fresh. It's interesting how each member's vocal character comes through."

A cyber vending machine was set up on stage, and Da-iCE's Daiki Kudo tried playing it. True to his reputation, he scored high with his rhythm sense. The choreography was mainly handled by SAM, with TRF members also involved.

CHIHARU made everyone laugh by saying they designed it at a level even DJ KOO could dance to.

When SAM and others demonstrated the dance moves, fans invited to the stage cheered loudly.

The members shared messages like, "Collaborating with these three groups was really fun. We hope you all feel that too," and "We'd be happy if you enjoy the ice cream and pay attention to the song too." DJ KOO got the crowd going by saying, "Every flavor is delicious. If it wasn't tasty, I'd dance as much as you want."

The project also allows users to download an app for a simulated Cyber Vender experience at regular vending machines, plus view daily rotating member comment videos.

Special Site: http://cp.glico.jp/seventeen-play17/