Dentsu Inc. Wunderman to Host Marketing Seminar on July 26

As business models rapidly digitize, attention is focusing on the introduction and utilization of digital platforms, including Marketing Automation (MA). What determines the success or failure of implementation? What is the know-how for designing from a CRM perspective, including operational aspects? Featuring Yuta Kanno of Next, a company that was among the first in Japan to adopt MA tools for its business, the seminar will share practical insights and perspectives based on real-world experience.

From the May 2016 Seminar

 

■Program
1st Session
HOME'S' Choice for Solving Business Challenges: Marketing Automation

Next
HOME'S Business Division Marketing Strategy Department
Yuta Sugano

As design transformation accelerates in the digital realm, more business models are digitizing the services they provide. From the perspective of an implementing company, we present real-world experiences and insights regarding the introduction and utilization of digital platforms, including MA—a key factor for business expansion.

<Speaker Profile> Joined Next in 2008. Since then, has been involved in HOME'S BtoC digital marketing. Led the implementation of "Responsys," Japan's first marketing automation system. Subsequently held management roles in content marketing, email marketing, online advertising, and strategy planning. Currently drives the creation of a common marketing platform centered on CRM, aiming to generate group synergy across the entire company.

2nd Session
Leveraging Marketing Automation from a CRM Perspective

Dentsu Inc. Wunderman
Senior Planner, Direct Solutions Department
Yohei Otsuka

While more companies expect results from MA, many also harbor concerns about implementation. The key to MA success lies in advancing marketing activities at the "customer" level. This session explains the importance and benefits of MA approached from a CRM perspective—building strong customer relationships.

■Seminar Overview
Organizer: Dentsu Inc. Wunderman
Date: Tuesday, July 26, 2016
Time: 10:00 AM - 12:30 PM (Registration opens at 9:30 AM)
1st Session: 10:05 AM - 11:10 AM
2nd Session: 11:20 AM - 12:10 PM
Q&A: 12:10 PM - 12:30 PM
Venue: Tokyo International Forum, Room G701, 3-5-1 Marunouchi, Chiyoda-ku, Tokyo
Target Audience: Corporate management planning and marketing personnel
Capacity: 60 people (Free, advance registration required, lottery if oversubscribed)
Deadline: Tuesday, July 19, 2016
Details & Registration: http://www.wunderman-d.com/0726/

■Inquiries
Dentsu Inc. Wunderman Seminar Office
Email: wd_seminar@wunderman-d.com
Phone: 03-6430-8010 (Main)

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