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Beat the Heat! Suntory Natural Water Adopts Freezer-Compatible Bottles
On July 4th, Suntory Beverage & Food International held a PR event titled "Suntory Natural Water 'Let's Freeze It This Summer!'" at Tokyo Midtown in Minato Ward, Tokyo, to promote new ways to enjoy "Suntory Natural Water."
In response to increased demand this summer, when extreme heat is forecast, for products that can be frozen and taken outdoors, the brand introduced a new, unique dual-purpose bottle. This bottle maintains stable quality even when frozen. Consumers can freeze it at home or purchase pre-frozen products at supermarkets and other stores.
At the event's opening, Taishu Ukai, General Manager of Brand Development Division 1, Food Business Headquarters, took the stage. "Since its launch, we've received requests from customers saying, 'We want to freeze it and take it with us,'" he stated. "To meet that demand, we developed and launched our original bottle."
Makiko Takizawa, Suntory Natural Water brand ambassador, appeared on stage and sampled the frozen "Suntory Yogurina & Minami Alps Natural Water" with two child actors. Ms. Takizawa, who often drinks it at home, said, "It's cold and goes down smoothly," and looked satisfied with the new flavor, perfect for summer.
Next, the product was taken out of the "Suntory Natural Water Freezer for Freezer-Compatible Bottles." After exposing it to air, closing the cap, and shaking it, the product began to freeze like magic. Takizawa and the two child actors were very excited and agreed that it was "fluffy and delicious."
Mr. Takizawa also demonstrated his original recipe for adding frozen blueberries to the sherbet-like "Suntory Yogurina & Minami Alps Natural Water," commenting, "With a heat wave expected this summer, please give it a try."
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