Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
"Deliver it to Rio." The National Association of Commercial Broadcasters in Japan announced the broadcast outline for the Games.
On July 7, the National Association of Commercial Broadcasters in Japan (NABJ) announced the broadcast schedules for the Rio Olympics across TV networks, the outline of the official video site "gorin.jp" jointly launched by 132 commercial TV stations, and PR efforts including TV spots.
At a press conference held the same day in Ebisu, Tokyo, Tsuguaki Tatematsu of the NAB's Olympic Broadcasting Committee outlined the key features of this year's commercial TV broadcasts: "We will provide live coverage of events where Japanese athletes are expected to win medals, such as gymnastics, wrestling, swimming, marathon, and table tennis." He explained that broadcasts would start live during Japan's prime time to coincide with the start of events at the Games, and that the same station would broadcast multiple featured events consecutively in a long-form schedule. He stated the schedule was designed to make it easy for viewers to know which station was broadcasting which event.
He also revealed that broadcast slots exceeding nine consecutive hours will be scheduled. Beyond live coverage, "Pre-Opening Specials," "Weekly Highlights," and "Compilation Programs" will air, with total broadcast time projected to reach approximately 240 hours—surpassing the previous record set during the London Games.
Key Broadcast Schedule:
https://www.j-ba.or.jp/category/topics/jba101643
Each network will employ well-known celebrities and Olympians/athletes as casters and reporters to create distinctive programming. For a joint PR campaign themed "Deliver it to Rio. Cheers from the other side of the globe!", a TV commercial featuring five female announcers from the key networks was produced and began airing on terrestrial and BS digital channels the same day.
The CM features Erika Tokushima (Nippon TV), Ai Aoyama (TV Asahi), Yumiko Kobayashi (TBS TV), Rena Akimoto (TV Tokyo), and Satoshi Miyazawa (Fuji TV). Each wearing their favorite athletic gear, the five deliver passionate cheers of "Deliver it to Rio!" against the narration: "It's not just once every four years. It's once in a lifetime." The highlight is their sweat-drenched performances, rarely seen otherwise.
On stage, the five appeared in five-colored yukata outfits, inspired by Tanabata and the Olympics, and engaged in a lively talk. Regarding the commercial, they offered fresh comments like, "I get flustered when my face is in close-up," and "I had my first experience of having mist sprayed on my face to express sweat." When asked, "What's the most memorable Games for you so far?" they replied, "The London Games, where Japan won the most medals in history. I hope Rio surpasses that," and for "What's an unforgettable scene?" they shared, "The moment Japan won its first medal in the women's team table tennis at London – I still get teary-eyed thinking about it."
The five athletes unveiled tanzaku strips bearing their wishes for the Rio Games. They shared personal aspirations—such as wrestler Saori Yoshida achieving a fourth consecutive gold, women's marathon runners sweeping the podium, and judo securing a gold medal rush—while attaching their tanzaku to a bamboo branch. Regarding the broadcast, they expressed determination: "We want programs that convey athletes' passion to viewers," "We aim for broadcasts that shake off everyone's drowsiness," and "We want to uncover and share the hidden dramas behind athletes' sweat and tears."
The official video site "gorin.jp" ( http://gorin.jp ), launched on the 7th, provides daily broadcasts, athlete and event information, and highlight videos. It notably enhances live streaming, offering over 2,500 hours of coverage (local audio only) across more than 30 sports not broadcast by NHK or commercial networks.
Five commercial BS channels will broadcast approximately 48 hours of highlights from the live programs aired on terrestrial TV.
This is recommended for those who missed the terrestrial broadcasts or want to enjoy the events at their leisure.
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