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Published Date: 2016/07/08

[Book Release Commemoration] Dentsu Inc. Youth Research Department Hosts Talk Show with Daisuke Tsuda on July 30!

Dentsu Inc. Wakamon (Dentsu Inc. Youth Research Department) will host a talk show on July 30th to commemorate the release of the book " The Youth Exodus: Dentsu Inc.'s Communication Techniques for the Future " (Publisher: MDN Corporation, Release Date: July 29th).

Taking the stage for this event will be Masahide Yoshida, Representative of Dentsu Inc., and Rei Nagi, Researcher, both co-authors. They will be joined by guest speaker Daisuke Tsuda, a journalist and media activist, for a lively discussion on "The True Nature of 'Youth Disengagement' and What Lies Ahead." The venue is the 6th floor event space at HMV&BOOKS TOKYO in Shibuya, Tokyo.

Event tickets are being distributed to those who purchase the book at the store or who pre-ordered or reserved it in advance. Limited to the first 60 attendees. Details here.

Dentsu Inc. Wakamon's first book, "The Youth Divide: Dentsu Inc. Communication Techniques for the Future," explores the necessity, significance, and value of understanding young people in today's era. It clearly explains, with rich illustrations and graphics, what aspects of young people are important to understand and how to interact with them to build better relationships.

Trim size: 46-ban (approx. 15.2 x 20.3 cm), 256 pages, ¥1,500 + tax, ISBN 978-4-8443-6600-3

【Event Overview】
Talk Show: "Daisuke Tsuda and Dentsu Inc. Youth Research Department Get to the Bottom of Why Young People Are Turning Away from ◯◯!"

【Date & Time】July 30 (Sat) 1:30 PM - 3:00 PM (Doors open at 1:00 PM)
【Venue】HMV&BOOKS TOKYO, 6th Floor Event Space (Shibuya modi, 1-21-3 Jinnan, Shibuya-ku)
【Participants】Daisuke Tsuda (Journalist), Masahide Yoshida (Representative, Dentsu Inc. Youth Research Department), Rei Nagi (Researcher, Dentsu Inc. Youth Research Department)
【Registration】Event tickets will be distributed to customers who purchase the book in-store or who have pre-ordered or reserved it in advance. First-come, first-served basis for 60 people (ends once capacity is reached).

Details here

 

 

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