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McDonald's Japan Unveils "Victory Burger" to Energize Rio
On July 24, McDonald's Japan held a press conference at its Tokyo research facility to announce its "Victory Menu" to boost excitement for the 2016 Rio Olympics, along with the appointment ceremony for the Olympic Champion Crew and Olympic Kids. McDonald's has supported the Olympics as a Worldwide Sponsor since the 1998 Nagano Winter Games.
The limited-time Victory Menu, available starting August 3, includes the "Victory Burger Beef & Pineapple" and "Victory Burger Chicken & Tomato," symbolizing victory and strength; the "Victory Mesh-Cut Fries," featuring whole potatoes sliced into a mesh pattern; and the "Victory MacFizz Gold Kiwi," evoking gold. The "Victory Combo" for breakfast and the "Victory Set" for value meals are also available. Additionally, the Victory Photo Campaign launches, where images taken with the Victory Menu and posted on Twitter may be selected for use in actual TV commercials.
At the Olympic Champion Crew appointment ceremony, nine individuals selected from 120,000 crew members nationwide and dispatched to the special McDonald's restaurant within the Olympic Village received their appointment certificates from the company's President and CEO, Sarah El Kasab. The President and CEO encouraged them, stating, "These nine individuals are ambassadors delivering Japanese culture and sincerity at the Rio Athletes' Village. Each possesses exceptional skills. I expect each of them to demonstrate the results of their daily training in Rio." Team leader Yukiko Okumura expressed her determination, stating, "I'm already looking forward to this once-in-a-lifetime experience. I want to provide the meticulous care and attention unique to Japan, and also absorb as much as possible to help with the 2020 Tokyo Games."
Next, the appointment ceremony was held for seven Olympic Kids selected from approximately 4,000 applicants nationwide. Around 100 Olympic Kids from 20 countries worldwide, including Japan, will participate in the Opening Ceremony alongside local Brazilian children and march in the parade of nations.
Kiharu Nomura, son of Olympic judo champion Tadahiro Nomura—an Olympic Kids ambassador who achieved the feat of three consecutive Olympic gold medals—will also participate in the opening ceremony as the eighth Olympic Kid. Appearing as a guest, Tadahiro Nomura remarked, "Being able to participate in the parade of athletes at the dream Olympic opening ceremony is truly amazing. When I participated as an athlete, I felt the pride of representing Japan and was deeply moved. I believe the children will share the excitement and inspiration they experience with everyone. Let's all enjoy it to the fullest!"
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