Kanna Hashimoto as a Black Cat!? Mentholatum's New TV Commercial

Rohto Pharmaceutical has appointed idol Kanna Hashimoto as the image character for Mentholatum's "Lip Baby Crayon Lip & Eye" and will air the new TV commercial "Black Cat Kanna" edition starting August 13. Additionally, a 50-second web-exclusive commercial has been available on the brand website since August 8.

Web Exclusive CM: Lip Baby Crayon Lip & Eye "Black Cat Kanna" (50 seconds)

Hashimoto plays "Black Cat Kanna," a captivating character with cat-eye makeup featuring upturned corners, cat ears, and black fishnet tights. While playing with a fur ball and striking cat poses, she sings devilish lyrics like "Black Cat Kanna is eyeing you" and "Just lips aren't enough."

This product is a dual-purpose crayon-type lip & eye color that works on both the eyes and lips. Each layer builds color payoff and shine, creating more striking eyes and lips.

The "Lip Baby Crayon Lip & Eye" website ( http://jp.rohto.com/lipbaby/ ) features a web-exclusive commercial and behind-the-scenes footage.