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The Samsung Pavilion at Olympic Park features a virtual tour as its main attraction.
At the Olympic Park, one of the main venues for the Rio Olympics, corporate pavilions operated by companies like the International Olympic Committee's Worldwide Partners were set up. Visitors enjoyed not only the competitions but also attractions and exhibitions.
Samsung Electronics, a Worldwide Partner since the 1998 Nagano Olympics, opened the "Galaxy Stadium" pavilion at the Rio Games, offering visitors a digital experience.
The pavilion's highlight was a virtual tour, where visitors could experience two tours by wearing the "Gear VR" headset to view 360-degree videos.
One was the "Roller Coaster." While it appeared to outsiders as merely a chair shaking, visitors gasped in surprise at the 4D experience featuring steep ascents and descents synchronized with the visuals. The line of waiting visitors, observing this, was designed to further heighten anticipation. Some participants smiled as they recounted, "After it ended, I tried to stand up and my legs felt wobbly."
The other is a virtual experience where you become an athlete. The 4D experiences of boxing, swimming, and cycling, viewed from inside the athlete's body, are overwhelmingly powerful.
Additionally, the game corner featuring the new Galaxy S7 edge offered various challenges, including "GOLD FISH SCOOPING" (digital goldfish scooping), where players used the S7 edge to catch fish underwater. Depending on the number of games played, participants could receive special company-branded pins or enter a lottery for airline tickets to the 2020 Tokyo Games. Alongside the chance to touch and try the new product, this area was bustling with many visitors.
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