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During the Rio Olympics, P&G opened the "P&G Family Home."
P&G Group, a Worldwide Partner of the International Olympic Committee, opened the "P&G Family Home" facility for athletes and their families during the Rio Olympics. Utilizing P&G brands like Pantene and Gillette, it provided beauty services such as shampoo and blow-drying, along with free laundry services.
Since the 2012 London Games, the group has run a campaign themed "Official Sponsor of Moms" (known internationally as "Thank You. Mom"). This campaign aims not only to celebrate athletes' achievements but also to remind people of the importance of mothers and families and to foster a renewed sense of gratitude. The Family Home initiative is part of this effort, providing athletes and their families with a "home away from home" and a place to relax.
P&G Japan has appointed table tennis player Kasumi Ishikawa and tennis player Kei Nishikori as the "Official Sponsor of Moms" Japan Ambassadors for this campaign.
On August 17, Ishikawa, who won a bronze medal in women's team table tennis, visited the Family Home with her mother, Kumi. Ishikawa expressed her gratitude for her mother's support, saying, "This tournament had its tough moments, but seeing my mother's face at the venue always calmed me and gave me tremendous strength. It made me feel I absolutely couldn't give up." Kumi, who received her medal from her daughter at the venue, shared, "I was incredibly happy. I truly felt the weight of all the emotions my daughter must have gone through to achieve this."
After experiencing a nail service with her mother, Ishikawa smiled and said, "This is my first time getting my nails done since the London Games, so I'm really happy. They did an Olympic-themed color for me, making it a great memory."
Nishikori, who won Japan's first men's tennis medal in 96 years, commented after his match: "Winning this bronze medal is thanks to my mother and family. I am who I am today because of my mother's support since childhood. Though we lived apart for much of the time, she supported me not just with daily things like meals, but also mentally. She is my greatest supporter. I want to express my renewed gratitude for her deep understanding and for believing in me and watching over me."
"Mama's Official Sponsor" Site:
https://www.myrepi.com/tag/thankyoumom
Campaign Site:
https://www.myrepi.com/olympic2016-campaign
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