Waiting Won't Get You Started: Move Forward with Resolve Published

The book " It Won't Start If You Just Wait. Move Forward with Resolve" was published by Kobundo on August 30. The author is Kotaro Abe, a copywriter at Dentsu Inc. He has worked on numerous advertising projects and campaigns, including the production of the Toshin High School commercial "A Rallying Cry to Students," which gained attention for its line "When should you do it? Now!"

Trim size: B6, 208 pages, Price: ¥1,600 + tax, ISBN: 978-4-335-55181-9

This book consists of dialogues with the author's peers in their thirties: screenwriter Yusuke Watanabe, writer Gen Shiraiwa, film director Daigo Matsui, comedian Muneto Ashizawa, sociologist Noritoshi Furuichi, and manga artist Toru Seino. It also includes corresponding episodes from the author's life, spanning his junior high school days to his current work style.

Changing your environment takes courage. Taking a new step requires energy. Time waits for no one. The author argues that living your own time in your own way carves your path and brings a tangible sense of being alive.

The "Special Thanks" section at the book's end reads, "To you who have read this far." Throughout the book, the author passionately urges readers to "move forward with resolve." This work can be described as a book packed with elements from various genres: business, advertising, self-improvement, and ways of living.

Table of Contents
1.Moving Your Dreams (Screenwriter Yusuke Watanabe) ― I kept declaring "I want to do this."
2.Becoming Someone (Writer: Gen Shiraiwa) — Your own battlefield.
3.Work That Stands Out (Film Director Daigo Matsui) — Beyond "Let's do something."
4.The Connecting Attitude (Comedian Muneto Ashizawa) — Nothing Is Wasted.
5.Increasing Your Places to Belong (Sociologist: Noritoshi Furuichi) — Keep a version of yourself ready for self-introduction.
6.Creating a Way of Life (Manga Artist Toru Seino) — Just write what you love, freely.

【Author Profile】
Kotaro Abe
Copywriter
Born in 1986. Joined Dentsu Inc. in 2008 and was assigned to the Human Resources Department.
Passed the creative exam and became a copywriter in his second year.
Driven by the belief that "words create a sense of unity in the world," he plans concepts, writes copy, meets people, connects them, and creates work. To be both a "man of words" and a "man of action," he operates with the mindset that "waiting won't get things started."
Member of the Tokyo Copywriters Club and part of the "THINK30" project team supporting men in their 30s.
To increase the number of people who plan in the world, launched the BUKATSUDO lecture "Making a Living Through Planning" in 2015.