The Newspaper Advertising Grand Prize went to the "Go! Beppu: Let's Go to Ōita! Campaign."

The Japan Newspaper Publishers & Editors Association announced the winners of the 36th Newspaper Advertising Awards on September 8.
The Grand Prize for Newspaper Advertising was awarded to the "Go! Beppu: Let's Go to Oita!" campaign by the Oita Prefecture Tourism Promotion Council.

Following the earthquakes that struck Kumamoto and Oita Prefectures in April 2016, which caused a decline in tourists and economic damage, the campaign conveyed Beppu's current state with playful copy and called for visits. It drew attention as a swift response to reputational damage, was covered by numerous media outlets, helped build nationwide momentum for supporting the disaster-affected areas, and contributed to attracting visitors.

The Newspaper Advertising Awards were established in 1981 to honor advertising activities that pioneer new possibilities for newspaper advertising and contribute to the development of newspapers and advertising. It has two categories: Advertiser and Newspaper Publisher. It is awarded to advertising companies and newspaper publishers that have carried out outstanding advertising activities in newspapers.

A total of 317 entries were submitted: 255 in the Advertiser Category (251 single advertisers, 4 multiple advertisers) and 62 in the Newspaper Publisher Planning Category (57 single projects, 5 joint projects). One Grand Prize and ten Newspaper Advertising Awards were selected. Additionally, ten Excellence Awards were chosen from the Advertiser Category, and five Encouragement Awards from the Newspaper Publisher Planning Category.

The awards will be presented at the 59th Newspaper Advertising Day Commemorative Ceremony held at The Prince Park Tower Tokyo in Minato Ward on October 20.

The winning entries are as follows.

[Advertiser Category · Newspaper Advertising Grand Prize]

◇Go! Beppu: Let's Go to Oita! Campaign
　Oita Prefecture Tourism Promotion Council   

[Advertiser Category · Newspaper Advertising Award] 5 works (listed in alphabetical order by advertiser name)

◇Gari Gari-kun "Price Increase Ad"
　Akagi Dairy

◇68th Newspaper Convention Commemorative Project
　Kinki University

◇Takarajimasha Corporate Ad "At Least Let Me Die the Way I Want"
　Takarajimasha

◇AQUA 1 Million Units Achieved × Dragon Quest 30th Anniversary National Collaborative Newspaper Ad Project
　Toyota Marketing Japan

◇Answering the world's challenges with light.
　Panasonic

[Newspaper Planning Department · Newspaper Advertising Award] 5 Works (in order of membership roster)

◇Hokkaido Shinkansen Opening Related Project
　Hokkaido Shimbun Press       

◇Heisei Youth Delegation to Europe Dispatch Project
　Kahoku Shimpo Co., Ltd. Sales Division, Sales Department   

◇Mother's Day Special Project "Family Stories 2016: Shinano Mother's Day Newspaper"
　Shinano Mainichi Shimbun Co., Ltd. Advertising Bureau

◇Chugoku Shimbun Co., Ltd. 70th Anniversary of the Atomic Bombing Project "THE 70th PEACE ACT HIROSHIMA"
　Chugoku Shimbun Co., Ltd. Advertising Bureau

◇The Way ~ Nagasaki Shimbun Delivery Route Data Mapping Project ~
　Nagasaki Shimbun Co., Ltd. Tokyo Branch Sales Department

[Advertiser Category · Excellence Award] 10 Works (Advertisers listed in Japanese syllabary order)

◇"These Are All Dishes Born from Failed Attempts..." Campaign
　Ajinomoto

◇Shiroi Koibito (Please take it on the Shinkansen.)
　Ishiyama Confectionery

◇Ezaki Glico & Glico Dairy Merger Ad "It's not the goal, it's the start."
　Ezaki Glico

◇Shueisha Corporate Ad "Reading Protects Peace." Series
　Shueisha

◇We want you to care about the cat next door just as much as the tiger far away.
　WWF Japan

◇Meitetsu Railway Line Event Series
　Nagoya Railroad

◇What kind of Fukushima do you think of?
　Fukushima Prefecture

◇Quality Futaba Senryu Campaign
　Futaba

◇Wrapping Paper of Gratitude
　Yoshino River

◇70th Anniversary Project / I believe a magazine is the landscape of its era.
　Kobunsha
　Magazine House

[Newspaper Editorial Department Encouragement Award] 5 Works (in order of membership roster)

◇Shitamachi Rocket 2: The Gaudi Project
　Asahi Shimbun Tokyo Headquarters, Media Business Bureau

◇HEART & DESIGN FOR ALL ~ Realizing a Society Where Everyone Can Live Comfortably
　Tokyo Shimbun, Advertising Bureau

◇70th Anniversary of the End of the War Prefectural Campaign "WHITE PEACE Project"
　Niigata Nippo Advertising Bureau

◇Ise-Shima Summit Commemorative Special Edition: 7 Summit Countries (+EU) · 5-Language Translation Separate Print
　Ise Shimbun Sales Department

◇Heart Connection ~Realize, Connect, Support Each Other~
　Kyoto Shimbun Co., Ltd. Kyoto Shimbun COM Media Services / Newspaper Division

Details herehttp://www.pressnet.or.jp/adarc/pri/2016.html

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