Dentsu Inc., J-WAVE, and OMA Utilize Crowdfunding to Create Listener-Participatory Radio Programs: Two Projects Seek Support on READYFOR

Dentsu Inc. in collaboration with J-WAVE and OMA (operator of the crowdfunding platform "READYFOR") is running the joint initiative "LISTENERS' POWER PROGRAM." The goal is to harness "individual power" in radio program creation to spotlight diverse new ideas and budding movements at the community and citizen level.

Actor and radio personality Tetsuya Bessho is also collaborating as a program supporter. J-WAVE solicited program proposals from its listeners centered on the theme of "social good." Representatives from the three companies then selected the outstanding proposals. The first call for proposals began on October 7th. Starting November 18th, two projects began fundraising on the ReadyFor website to realize their programs. If funding is successfully secured, a special program hosted by Mr. Bessho is scheduled to air on J-WAVE in early next year.

Projects that began fundraising on November 18

① Let's create a program together about Miyakejima Island's ongoing recovery! (Target: ¥1.2 million, deadline: December 19)

② Let's create a program together to share the little-known roles of honeybees! (Target amount: ¥1.2 million, fundraising ends December 19)