Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
UK★ John Lewis's Christmas ad is a must-see again this year
In the UK, one of the most eagerly anticipated Christmas advertisements is that of British retailer John Lewis. The latest release has already generated significant buzz.
This year's animation depicts the friendship between a bear and a wild rabbit. The bear, who hibernates before Christmas arrives, has never experienced the holiday. Feeling sorry for him, the rabbit gives him an alarm clock. The heartwarming story shows the bear waking up to the alarm set for Christmas Day and experiencing the joy of celebrating Christmas with his forest friends for the very first time.
In addition to providing an e-book downloadable via app, the campaign actively utilizes social media and outdoor advertising, with various related merchandise also available for purchase.
John Lewis website → http://bit.ly/18Ll0wq
AdAge Feature Page → http://bit.ly/1bnIyIa
U.K. Retailer John Lewis Does Disney With Its Heartwarming Animated Christmas Ad
Two-Minute Whimsical Tale Of a Bear and a Hare Will Be Supported by Product Tie-Ins
Published: November 08, 2013
Creativity's Feature Page → http://bit.ly/1fRgrWo
John Lewis Turns Bear and Hare Into Cute Kids' E-Book
Published: Nov 14, 2013
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