On November 11th, China's "Singles' Day," e-commerce giant Alibaba achieved record sales of $5.7 billion in 24 hours, surpassing last year's figures by 83%. This represents nearly triple the sales of last year's Cyber Monday in the United States.
Approximately 20,000 items, including international brands like Nike and Gap, were sold at half price or less.
The November 11 mega-sale began in 2009 with 27 brands.
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Alibaba Breaks E-Commerce Sales Record On China's 'Singles' Day'
China's Biggest E-Commerce Sales Day Dwarfs Cyber Monday
Published: November 11, 2013
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How Alibaba Raked in $5.7 Billion in 24 hours
Mobile Purchases Made Up 21% of Transactions
Published: November 12, 2013