Category
Theme

Note: This website was automatically translated, so some terms or nuances may not be completely accurate.

News
Published Date: 2016/09/30

Mitsubishi Electric TV Commercial The latest installment features a mountain of cabbage!

On September 29, Mitsubishi Electric held an event at the Tokyo International Forum in Chiyoda Ward to unveil its new TV commercial and host a talk event with the cast.

Ahead of its 100th anniversary in fiscal year 2020, the company launched a communication campaign in June 2014 centered on the unified domestic B2C advertising slogan "Nikuine!" to elevate its home appliance business to new heights.

The "Nikuine!" CM series, featuring actress Anne, actress Keiko Toda, and comedian Masayasu Wakabayashi of the comedy duo Audrey playing a family, has been well-received. The latest installment, airing from the 30th, marks the 21st in the series.

At the start, Executive Managing Director Takeshi Sugiyama stated, "Just like in the commercials, we want people to say 'Nikuinee! Mitsubishi.' Through our products, we aim to contribute to creating more energy-efficient and comfortable lifestyles. We hope you look forward to our various future developments."

 

The "Over-Shredding" episode features Wakabayashi, playing the husband, thoughtfully buying cabbage for tonkatsu dinner. However, his wife, played by Anne, already has cabbage in her hands. This scene highlights the appeal of the "Smart Large Capacity" refrigerator series, equipped with a "Fresh-Picked Vegetable Compartment" that keeps vegetables fresher longer.

The three members of the "Nikuine! Family" took the stage for a talk segment.

When discussing changes in the third year of the family dynamic, Wakabayashi-san said, "My role as the slightly absent-minded husband hasn't changed." An-san then drew laughter by adding, "What's fun is how the pattern of his absent-mindedness varies from commercial to commercial." Toda-san shared, "With each shoot, the family feeling grows stronger, making filming more enjoyable."

The couple shared anecdotes, like how a scene where they were supposed to shred cabbage using fast-forwarded footage ended up unnecessary because both were surprisingly skilled at shredding. Toda expressed, "Amidst our busy lives, I hope watching our 'Family' commercials brings people a sense of relaxation or comfort."

When the topic shifted to home parties, An revealed she finds her large-capacity refrigerator "very useful for chilling pre-made dishes and storing lots of drinks." Toda confessed, "I find myself smiling to myself when I see the vegetable compartment full of produce." An also extended an invitation to Wakabayashi, saying, "Please come to my next party," showing their close friendship extends beyond work. It seems the family commercials will continue.

"Nikuine!" Official Site: http://www.mitsubishielectric.co.jp/nikuine/

Here you can also browse "Nikuine! PRESS," a lifestyle and home appliance information site supporting hardworking moms and dads.

Was this article helpful?

Share this article

Also read