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[Participants Wanted] Marketing Seminar "Mastering Shoppers Means Mastering the Storefront" to be Held
Dentsu Inc. Young & Rubicam will host the marketing seminar "Mastering Shoppers Means Mastering the Storefront" at its Minato-ku, Tokyo office on December 2. Pre-registration is required; participation is free. Details and registration here.
The marketing environment is changing rapidly and increasingly significantly. Consequently, the importance of shopper marketing, which focuses on the purchasing behavior of shoppers at the point of sale, is growing ever greater.
This seminar will clearly explain shopper marketing—widely practiced in Europe and the US with numerous reported success stories—from its fundamental concepts to the latest successful case studies in a logical sequence. It addresses a broad range of shopper marketing needs, such as "I've heard the term but want to understand what kind of marketing it is" or "We've tried shopper marketing but haven't achieved the desired results."
The presenter is Ted Kazuki Fujieda, Head of Shopper Marketing at the company's Digital & Activation Bureau. He has been involved in numerous projects since the late 2000s when the concept of shopper marketing began to take shape in Europe and the US. He is now a leading authority on shopper marketing in Japan, serving as a seminar lecturer and providing consulting services.
■Presentation Content
・Background of Shopper Marketing's Emergence
・Shoppers vs. Consumers
・The Two-Second Communication
・Shopper Marketing and Omnichannel Retailing
・Shopper Marketing and Digital Marketing
・The Truth About Purchase Behavior
・Collaboration Between Retailers and Brands and Shopper Marketing
・Case Studies in Innovative Selling Design
Speaker: Ted Kazuki Fujieda, Head of Shopper Marketing, Dentsu Inc. Young & Rubicam
■Seminar Overview
Organizer: Dentsu Inc. Young & Rubicam
Date: Friday, December 2
Time: 3:00 PM - 5:00 PM (Doors open at 2:30 PM)
Venue: Commodio Shiodome 9F, 2-14-1 Higashi-Shinbashi, Minato-ku, Tokyo
Speaker: Ted Kazuki Fujieda, Head of Shopper Marketing, Digital & Activation Division, Dentsu Inc. Young & Rubicam
Details & Registration: http://www.dyr.co.jp/news.html
*Free admission, advance registration required. Confirmation of participation will be sent separately after registration.
※Presentation content, schedule, and speakers are subject to change without notice due to unavoidable circumstances. We appreciate your understanding.
■Inquiries
Dentsu Inc. Young & Rubicam Seminar Secretariat
Email: mail@dyr.jp
Phone: 03-5404-9111 (Main Line, Office: Yoshihara, Urabe)
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