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The "Cheese Katsu Burger" is back! Minami Takahashi and others appear at McDonald's launch event.
On October 26, McDonald's Japan held a press conference at its Tokyo research facility to announce the third revival item for its 45th anniversary. Following the "Texas Burger" and "Bacon Potato Pie," the "Cheese Katsu Burger" will make a limited-time comeback starting November 2. Comedian Chihara Junior and former AKB48 member Minami Takahashi appeared at the event.
To commemorate the 45th anniversary of its first Japanese store opening in Ginza, Tokyo in 1971, the company is running a campaign to sequentially bring back four popular past items for limited time periods, offering products from the first to fourth wave consecutively.
The third revival item, the "Cheese Katsu Burger," features a crispy pork cutlet with melted cheddar cheese, combined with crisp cabbage, a rich and flavorful brown sauce, and a refreshing sweet lemon sauce, all sandwiched between sesame-topped buns.
First introduced 25 years ago in 1991 as the "Cheese Katsu Burger," this popular item has been revived four times, including a relaunch as the "Cheese Katsu Burger" in 2003.
At the beginning of the event, Senior Manager Takanori Konoe of the National Marketing Department and Senior Manager Shigeaki Wakana of the Menu Management Department explained the campaign and the "Cheese Katsu Burger."
Next, Chihara and Takahashi, who proudly identify as huge McDonald's fans, took the stage and sampled the "Cheese Katsu Burger."
Chihara exclaimed, "The cutlet is crispy, the cheese is gooey, and it's absolutely delicious! I never thought something like this existed in this world, but here it is. When we shot the commercial, I was so engrossed in eating it that I didn't even notice when filming ended." Takahashi added, "Back in my AKB days, I was such a huge McDonald's fan that I went to the restaurant near the theater seven days a week. I was born in 1991, the same year as the 'Cheese Katsu Burger'. The combination of cheese and cutlet is unbeatable. This burger is packed with dreams."
The web video featuring Chihara and comedian Miyasako Hiroyuki premiered on October 26th. The new TV commercial, "Celebrating 45 Years: Everyone's Love Brings Back the 'Cheese Katsu Burger'," began airing on November 1st.
The "Cheese Katsu Burger" will be available for a limited time starting November 2. It costs 390 yen for the single item and 690 yen for the Value Set (both prices include tax).
Campaign site: http://www.mcdonalds.co.jp/campaign/cheesecutletburger/
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