Dentsu Inc. Establishes Cross-Group Organization "Dentsu VR Plus" to Commercialize VR Domain

Dentsu Inc. Establishes Group-Wide Organization "Dentsu VR Plus" to Commercialize VR Field

Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President: Nao Ishii) today established the group-wide organization "Dentsu VR Plus" to commercialize the rapidly growing virtual reality (VR) sector.

While various group companies have individually engaged in VR initiatives, recognizing the societal shift where 2016 is being hailed as the "Year of VR," the group has decided to fully commit to providing specialized VR solutions and developing VR-related businesses.

Dentsu Inc. views VR as a new communication revolution. Dentsu VR Plus will provide comprehensive support not only for VR itself but for the entire business ecosystem derived from it. By adding the innovation of VR to people's lives and all types of businesses, we aim to invigorate the B2B, B2C, and media sectors.

Dentsu VR Plus recognizes that technological innovation in the VR domain will bring innovation to all industries, not just the already well-established fields of gaming, entertainment, real estate, travel, healthcare, sports, and education. We will provide the following three services targeting all industries:

① Provision of VR-based advertising solutions
Leveraging the diverse insights and know-how cultivated through our extensive VR-related projects, we will promote the planning and production of VR videos and tools, as well as the proposal and implementation of VR-powered campaigns and events.

② Business development utilizing VR
For companies interested in developing VR-based businesses, we offer consulting and business development support focused on advanced and effective VR utilization.

③ Contributing to the Creation and Development of New VR-Related Markets
Through collaboration with the VR Consortium (General Incorporated Association; Location: Shibuya-ku, Tokyo; Representative Director: Naotaka Fujii; URL: http://vrc.or.jp/ ), we will contribute to the creation and development of a healthy market. We will also disseminate VR-related information by leveraging our network of experts and knowledgeable individuals.

Starting with the establishment of Dentsu VR Plus, our group will contribute to the revitalization of VR-related businesses that bring further innovation to people's lives and to the development of the entire VR industry.

■ "Dentsu VR Plus" Logo

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Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2016/1102-009071.html