Toyota Motor Corporation is proposing a mobility lifestyle that pursues the joy of driving under the concept "FUN TO DRIVE, AGAIN." at the 43rd Tokyo Motor Show (until December 1, Tokyo Big Sight). At the press briefing held on November 20, Mitsuhisa Kato, Executive Vice President in charge of Technology Development, stated: "We want to be a constant source of joy – the joy of ownership, the joy of driving, and the joy of sharing stories." He added, "Building cars that people love so much they can't get enough of them is Toyota's direction. Our watchwords are FUN TO DRIVE, AGAIN. and We love cars."

The booth featured the sedan-type next-generation fuel cell vehicle (FCV) design concept "TOYOTA FCV CONCEPT," the concept car "TOYOTA FV2" embodying the future car of your dreams with features like driver-operated steering via body weight shift, The booth also showcased the "JPN TAXI Concept," envisioning next-generation taxis that could transform Japan's urban landscape. A demonstration run was conducted for the "TOYOTA i-ROAD," a personal mobility vehicle featuring two front wheels and one rear wheel, combining the convenience of a motorcycle with the comfort and stability of a car.
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| TOYOTA FCV CONCEPT |
"TOYOTA FV2" |
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| "JPN TAXI Concept" |
"TOYOTA i-ROAD" |
Beyond vehicles, the "Toyota Heart Project" research initiative was introduced, applying artificial intelligence technology to incorporate conversational robot capabilities into cars. This utilizes technology from "KIROBO," the robot developed with Toyota's participation to serve as a conversation partner for JAXA astronaut Koichi Wakata aboard the International Space Station. Additionally, a section recreating the home of the couple featured in the "TOYOTOWN" TV commercial was set up, aiming to integrate with the event.

The company's special site: www.toyota.co.jp/jpn/tokyoms2013/では ブースの情報と関連映像が視聴できる.