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Published Date: 2013/11/28
US★ Foursquare Opens Home Screen to Advertisers
Location-based SNS Foursquare has opened its app's home screen to advertisers.
The first advertiser is Mastercard. Mastercard ad screen → http://bit.ly/I6WmzR
Tapping the ad displays a list of nearby restaurants where Mastercard is accepted.
Details at AdAge → http://bit.ly/1izQRYk
In Bid for Ad Revenue, Foursquare Opens Up Home Screen to Big Brands
MasterCard Will Be the First Advertiser Without a Physical Location to Put an Ad on the Home Screen
Published: November 21, 2013
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