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SoftBank Presentation Hirose and Ohara are "Super Students"!? Global superstars also appear in commercials
SoftBank held "SoftBank 2017 Spring" at Bellesalle Shiodome in Chuo Ward, Tokyo, on January 16th, gearing up for the spring sales season. Division Head Keigo Kanno stated, "Last year marked our 10th anniversary since entering the mobile business. Under the slogan 'With Gratitude to Our Customers,' we implemented various initiatives that were well-received." He announced that this spring, they will offer three super services.
The first is the second installment of "Super Friday," launching in March. For the company's smartphone users, this offers one free Famichiki from FamilyMart on Fridays in March and one free regular single scoop from Baskin-Robbins in April. Kanno expressed the hope that users would experience "Fridays are fun with SoftBank."
The second is the student discount campaign "Super Student." It consists of "Student Discount Monster U25" and "Student Discount Monster U18." The former offers additional discounts on the "Giga Monster" plan for users aged 25 and under, while the latter provides low-cost plans for new users switching carriers aged 18 and under. Additionally, as "Student Discount Super Friday," student users receive a bonus of double the usual amount (two pieces) of chicken and ice cream.
The other campaign is "Super Shopping." Head of the Division, Kanno, stated, "In the e-commerce field, we have collaborated with Yahoo Japan on various initiatives to enhance user convenience and the 'sense of value'." He announced the launch of a new campaign: "10x Points for SoftBank Smartphone Users. 10x Points Every Day, Anytime." He expressed the hope that users would enjoy shopping on Yahoo Shopping.
Guest speaker Masaru Miyasaka, President of Yahoo Japan, explained that e-commerce still accounts for only 5% of Japan's consumer market. He noted that Yahoo Shopping became Japan's largest shopping mall in terms of both store count and product offerings after its "E-commerce Revolution" in 2013, which eliminated store setup fees and royalties. As the next challenge, he announced a "10x Points" initiative in collaboration with SoftBank, stating, "10x points is equivalent to a 10% discount. We want to make this a 'Great Value Revolution'."
After the presentation, MC Teruki Goto of the comedy duo Football Hour appeared in a student uniform, and the new TV commercial "Declaration" edition was unveiled.
The CM is set at a high school. Actresses Suzu Hirose and Sakurako Ohara appear as students. Walking around the campus, Hirose declares that their generation has grown up with digital and global norms, stating, "We're the first humans to grow up with smartphones." On a school electronic bulletin board, global superstar Justin Bieber appears, conversing with Hirose: "Got student discounts?" "Got 'em!" They promote the "Super Student" campaign from a student's perspective.
Hirose and Ohara appear on stage in their commercial outfits. As the audience's anticipation builds for the announcement of the other guest, the one who appears is Iwao Nozomu, Goto's partner, impersonating Bieber. Goto delivered his signature comedic jab, "How'd you even get out here?", to which Iwao nonchalantly replied, "This is what Bieber's like in real life." Hirose and Ohara couldn't stop laughing at their exchange.
Regarding the uniforms, current high school student Hirose commented, "I often wear them for roles, but the blue uniform feels fresh," while Ohara blushed, saying, "It's been a while since I wore one, so I feel embarrassed." Hirose explained that the "Super Student" in the commercial refers to our generation, who grew up with smartphones as commonplace from childhood. She mentioned she actually got her first cell phone in her first year of junior high. Ohara also said she often uses her smartphone to upload photos to Instagram.
They mentioned the shoot was done in one long take without cuts, making it difficult to synchronize their movements. When they revealed they hadn't met Beaver-san, Iwao-san immediately stirred things up by saying, "So today's your first meeting, huh?" Beaver-san sent a video message saying, "I'm happy to be part of the commercial. Sakurako is wonderful, and Suzu is cute."
The two smiled, saying, "Just hearing our names called makes us happy," and appealed, "If you're a student, SoftBank. It's the new common sense."
SoftBank Mobile Site:
http://www.softbank.jp/mobile/
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