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Published Date: 2017/01/25

Healthy Snacking Snack without compromising beauty and health

Morinaga & Co. held a new product launch event for "Healthy Snacking" at the Morinaga Plaza Building in Minato Ward, Tokyo, on January 23.

Healthy snacking is a new dietary habit where one regularly consumes snacks like fruit and nuts to avoid feeling hungry, preventing binge eating and extreme hunger while maintaining beauty and health. It is also known to be practiced by many celebrities in the United States.

The company's Healthy Snacking series is a line of confectionery products developed based on this concept. Supervised by Professor Seiichiro Aoe of Otsuma Women's University, the brand features six products designed for frequent consumption within a daily limit of 200 kilocalories. These snacks contain dietary fiber and protein. Pre-sales began at convenience stores on January 24th (with plans to expand to supermarkets in March).

Actress Risa Nakamura and talent GENKING appeared on stage to discuss beauty, health, and their daily eating habits.

Nakashima, who is active as an actress and fashion model while sharing her healthy physique and personal life on social media, commented on meeting GENKING for the first time: "She's beautiful in person too, and standing next to her makes my heart race." GENKING, who works as a beauty expert and whose stylish social media posts have gained attention, said of Nakashima: "I've seen her on TV since before her debut, and I've been following her stylish photos on social media."

When asked about their "beauty goals" for 2017, Naka confessed, "It's about lifting my hips. I've set a goal to build my butt so I can wear pants beautifully," revealing her aim for a more defined body. GENKING, now in his third year since debut, stated, "As I'm gradually becoming more 'feminine' and wearing skirts more often, my body lines show more, so I want slimmer legs." Regarding health and beauty habits, Naka commented, "To build a beautiful body, I'm focusing on gaining muscle. I love sweets and can't resist eating them, so I burn it off by staying active." GENKING shared his daily efforts: "My appetite is like a man's, so I'm consciously making my diet healthier."

On stage, six items from the healthy snacking series were laid out on the table, each bag containing about 85 to 200 calories. These included "Kuro Mame Milk Chocolate with Kinako," "Chocolate Chip Mini Cookies," and "Grape Gummy Bits." Hearing that these snacks could curb hunger while maintaining their figures, the two immediately tried them. They smiled as they shared their impressions: "Easy to eat, and the flavor is really to my liking," and "Diet chocolate snacks are often tasteless, but this has a stylish cake flavor with a healthy sweetness—it's delicious."

A surprise gift cart rolled in, revealing a year's supply of all six Healthy Snacking varieties. Nakajima beamed, "Just seeing this makes me excited. I can't wait to see how I'll change in a year." GENKING also showed enthusiasm for pursuing further health and beauty, saying, "Since these products are healthy, delicious, and contain what you need, I feel like I can really commit to dieting."

The event also featured a seminar by registered dietitian Kayoko Adachi, author of the book "Snacks That Won't Make You Fat." She explained the mechanics of snacking, such as how consuming protein during snacks improves satiety and can reduce daily calorie intake.

Product site: http://www.morinaga.co.jp/healthysnacking/

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