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News
Published Date: 2017/01/25

Dentsu Inc. agrees to acquire 51% stake in Indonesia's largest independent integrated advertising agency, Dua Sapta Group.

The text of the Dentsu Inc. news release distributed on January 25 is as follows.


January 25, 2017

Dentsu Inc. Reaches Agreement to Acquire 51% Stake in Indonesia's Largest Independent Integrated Advertising Agency, "Dwi Sapta Group"

 

Dentsu Aegis Network, the overseas headquarters of Dentsu Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Toshihiro Yamamoto; Capital: ¥74,609.81 million), has agreed to acquire a 51% stake in Dwi Sapta Group (Headquarters: Jakarta; CEO & Founder: Aloysius Adji Watono; hereinafter "Dwi Sapta Group") within the first quarter of fiscal 2017. Founder: Aloysius Adji Watono, hereinafter "Dwi Sapta Group") within the first quarter of fiscal year 2017, and that the Dentsu Group holds the option to gradually increase its shareholding to make it a wholly-owned subsidiary.

Indonesia is a promising advertising market, the largest in Southeast Asia and the eighth largest globally. Through this acquisition, the Company aims to further expand its business in Indonesia and establish a leading position in this market.

Founded in 1981, the Dwi Sapta Group has grown into Indonesia's largest independent full-service advertising agency, now comprising nine companies specializing in creative, media, digital, PR, and other areas, with approximately 400 employees. In media services, where global agencies dominate the top ranks, the company ranks fourth in size and provides advertising services to approximately 150 clients, including leading Indonesian corporations.

Following the acquisition, we will accelerate our growth strategy in Indonesia by enhancing synergies through business collaboration and integration between the companies under the Dua Sapta Group and our own group companies operating locally.

The impact of this transaction on the consolidated results for the fiscal year ending December 2017 will be minimal.

[Overview of Dwi Sapta Group]

Company Names: PT Dwi Sapta Pratama, PT Cipta Pratama Kreasi, and PT Komunika Pratama Kreasi
(Commonly known as: Dwi Sapta Group)
Headquarters: Jakarta, Indonesia
Established: May 1981
Shareholder Structure: After acquisition procedures complete, Dentsu Inc. Aegis Network 51%
Revenue: IDR 106.3 billion (approx. ¥900 million) (Fiscal Year Ended December 2015)
Representative: Aloysius Adji Watono (CEO & Founder)
 Maya Carolina Watono (Managing Director)
Number of Employees: Approximately 400
Business Description: Provides comprehensive services across the advertising sector

End


Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0125-009142.html

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