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Dentsu Inc. Develops "Everyone's Signage™" to Improve Visibility of Digital Signage
The text of the Dentsu Inc. news release distributed on January 23 is as follows.
January 23, 2017
Dentsu Inc. Develops "Minna no Signage™" to Improve Digital Signage Visibility
Dentsu Inc. (Head Office: Minato-ku, Tokyo; President: Toshihiro Yamamoto) has developed "Minna no Signage™" *1, a design font and color scheme that improves the readability of digital signage, and will begin sales on February 1.
We live in an era where the legibility and clarity of information are increasingly scrutinized, as businesses and local governments strive to ensure their messages effectively reach the public. As demand for digital signage grows in urban areas and public transportation, "readability" is becoming increasingly important. Dentsu Inc.'s cross-functional team, Dentsu Diversity Lab, and its Out-of-Home (OOH) Media Division, which handles digital signage media, anticipated this trend and developed "Everyone's Signage™".
The font used is " Minna no Moji®" (Everyone's Font) , a universal design font jointly developed by Dentsu, the Universal Communication Design Association (UCDA), and IWATA Corporation. It also incorporates considerations for color universal design.
As the first initiative, content utilizing "Everyone's Signage™" will be displayed on Toei Bus digital signage starting April 3rd.
Moving forward, we will continue to pursue new designs from a diversity perspective, aiming to make information displayed on signage as "easy to see" and read as possible.
■ "Minna no Signage™" Design Concept
(※Multilingual support is also available upon request)
■ "Everyone's Signage™" Introduction Movie
※1 "Minna no Signage®" is a trademark pending registration.
Additionally, it has received UCDA certification for "readability" from the Universal Communication Design Association (UCDA), a general incorporated association,
and CUD certification from the Color Universal Design Organization (CUDO), a specified non-profit organization.
※2 "Minna no Moji®" is Japan's only universal design font evaluated and certified based on scientific standards, and has been adopted by numerous municipalities, companies, and organizations.
※3 "Color Universal Design" refers to designing with color schemes that allow information to be discernible by as many people as possible, taking into account the visual characteristics of people with color vision deficiency—estimated at over 3 million people in Japan (about 5% of men) and 1 in 10 people in Europe and America.
End
Dentsu Inc. News Release
http://www.dentsu.co.jp/news/release/2017/0123-009141.html
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