Mr. Kimura also fell for it! ALSOA's new product

Alsoa Headquarters held a launch event for its new makeup series product, "Revest Silky Powder Foundation" (on sale February 1), at the Jiji Press Hall in Chuo Ward, Tokyo, on January 30.

President Reiko Takiguchi began by introducing the company's history: "Our company was established in 1972 and celebrates its 45th anniversary this year. At our headquarters in Kobuchizawa, Yamanashi, we conduct corporate activities such as research and development within a wonderful natural environment," she stated, introducing the company's history. While the company's signature product, the "black soap" "Queen Silver," is beloved by many women, she explained, "To further enhance our makeup series, we are launching a foundation." She then introduced actress Yoshino Kimura, the image character for the brand, whom she met through Queen Silver.

Ms. Kimura, wearing floral-patterned pants said to embody the ALSOA image, took the stage. Kimura explained that the key points for foundation are "skin transparency," "healthy color," "luster," and "UV protection." She shared that women want to cover problem areas but don't want it to look like they're wearing makeup; they desire a "natural skin feel." She then presented the "Revest Silky Powder Foundation," stating it fulfills this wish and expressing her confidence that many women will relate to it.

After fulfilling her major role as presenter, Kimura shared how her connection with ALSOA began with her admiration for Queen Silver, which her family used. She revealed the depth of their relationship, noting she now frequently works on the company's PR magazine and looks forward to it greatly.

She expressed her absolute love for the new product, gushing that its long-lasting wear combined with the ability to remove it with Queen Silver is proof of its gentle nature on the skin.

Next, the new advertising visuals were unveiled. Seeing them for the first time, Kimura smiled and remarked, "I didn't expect such a close-up of my face, so I'm surprised. I'm delighted they made me look so beautiful."

Kimura, who describes makeup as "a mood booster, a switch to work mode, and a tool unique to women," also showed her maternal side, saying, "When I come home wearing my makeup, my two daughters are delighted."

When makeup artists took the stage to demonstrate techniques on models, Kimura asked questions with a serious expression, demonstrating her high level of awareness.

Kimura, who also works on the farm operated by Alsora, revealed, "Lately, I've realized the importance of beauty that comes from within," adding, "I hope as many women as possible will use this foundation, created with this skincare philosophy."

Product site: http://www.arsoa.co.jp/product/make/