Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
Kanebo Cosmetics launched the "Metal Glamour Eyes" eyeshadow from its self-makeup brand "KATE" on February 1st. To promote the product's appeal, they simultaneously released a web movie titled "The Secret Hidden in the Painting" on the official website ( http://www.nomorerules.net/ ).
Since its launch in 1997, KATE has been a makeup brand popular mainly among women in their teens and twenties. As the brand marks its 20th anniversary this year, the company produced a web movie expressing the infinite possibilities of makeup. They featured Sakura Miyawaki of HKT48/AKB48, who is gaining attention as a rising star within the AKB48 group.
The video opens with a sketch of a woman with her eyes closed. After a moment, the woman quietly opens her eyes, leaps out of the frame, and transforms into a made-up woman. Miyawaki, now brought to life, moves dynamically and strikes cool poses. It's a surprise movie where special makeup reveals that the woman who seemed like a painting is actually a real person.
The woman in the painting is rendered in monochrome, with monochromatic contours and shading, but her eyes alone are colored with eye shadow. This becomes a key element later in the beauty shots, accentuating Miyawaki's expressions.
The makeup was handled by JIRO, a special effects makeup artist known for films like "Attack on Titan" and "Shin Godzilla." The makeup, which could be mistaken for a painting, reportedly took four hours to complete.
Miyawaki commented, "Kate is a brand I love and use regularly, so I was thrilled to be featured. I worked hard to embody its cool beauty aesthetic." She added, "Makeup holds endless possibilities. I look forward to exploring diverse makeup looks in the future."
Was this article helpful?
Share this article
