PR video for the Suwa area produced by Keio University students completed

#Marketing#Management/Business#Social issue#online video#Regional revitalization

A promotional video highlighting the appeal of the Suwa region in Nagano Prefecture, produced by Keio University students and Keio Girls' High School students, has been completed and released on YouTube.

In Professor Yasunori Fujita's seminar at Keio University's Faculty of Economics, students research PR methods for events and regions using IT. This time, as part of the "Video Project to Promote the Appeal of the Suwa Region," students divided into five teams and each challenged themselves to create a roughly 3-minute video.

Last December, Mayor Yukari Kaneko of Suwa City (also President of the Suwa Region Tourism Federation) and other stakeholders were invited to the university's Minato City campus in Tokyo for presentations by each team. The videos were completed based on the feedback and advice received during those presentations.

The video themes varied, including "uncovering local specialties," "pilgrimage to sacred sites," and "mystery spots." Students handled everything from scriptwriting and directing to filming, acting, and editing.
The teams will compete for the highest number of views by the end of March.

■ Published Videos

Team A

1."Tasokare"
A high school girl who lost hope and the will to live arrived at the mystical land of Suwa. Who is the woman she meets there?
　 https://youtu.be/5ylm73HLt5Y

2."Tasokare" Making-of
　 https://youtu.be/YBxvP52eAvY

3."Tasokare" CM
　 https://youtu.be/7kuuLzQ4KdI

Team B

1."We Composed and Sang a Song for Suwa"
Inspired by Suwa's beautiful scenery and miso, we created this song.
　 https://youtu.be/AWPK2NhL8Ek

2."[SWIMS] Do you know your true power? Do you know SWIMS? "How to MS" vol.1 [Japanese culture]"
Promoting Suwa's nature and its essence, miso.
　 https://youtu.be/pM1Ei6-G1mw

3."Do you know the true goodness of miso? SUWA IYASHI MISO [English Subtitles]"
　 https://youtu.be/PSO0iXiZEoY

Team C

1."The Ultimate Two-Day, One-Night Trip That Can't Fail!"
Packed with Suwa's charms for a two-day, one-night sightseeing trip.
　 https://youtu.be/AyyNCJZHREc

2."The Definitely Foolproof Choice: Suwa's Local Sake [Reijin]"
Reporting on Suwa's delicious local sake.
　 https://youtu.be/5wlcQ-bUJVw

3."Prologue"
Explains the current state of domestic tourist destinations and the appeal of Suwa.
　 https://youtu.be/Xk4dgU7I3e0

Team D

1."For pilgrimages to sacred sites, it's Suwa, not Hida."
A love story of two people who first met across time and space at twilight. Centered around Lake Suwa, said to be the inspiration for the blockbuster film "Your Name," this promotes Suwa's charm that makes you want to travel there with your lover.
　 https://youtu.be/TsnEISdgggU

Team E

1."Japan's Scariest Tourism PR Video"
A new-sensation horror-flavored video set in Suwa.
　 https://youtu.be/zzEBX44qZcI

■ Tourism Federation Announces New Campaign

The Suwa Regional Tourism Federation announced a promotional campaign in January to attract tourists for the coming fiscal year.

Comprising six municipalities in Suwa, the association previously developed a logo featuring motifs of Mount Yatsugatake, Lake Suwa, and the Onbashira Festival under the brand name "Suwa no Kuni." They have also produced promotional videos and established a dedicated website.

The new catchphrase is "The Mysterious Land, Suwa no Kuni," highlighting the region's natural and cultural appeal and mystique. The campaign, featuring comedian Shingo Fujimori of the comedy duo Oriental Radio as tourism ambassador, will utilize various PR media. The aim is to encourage longer stays and attract inbound tourists.

Alliance website:
http://suwa-tourism.jp/