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Published Date: 2017/02/13

Aflac's New TV Commercial Ryo Kato was the model for a clay figurine!?

Aflac (American Family Life Insurance) began airing a new TV commercial titled "The Immortal Man Appears" on February 13th, featuring actors Ryo Kato and Shuhei Nomura as the image characters for "Aflac: Insurance for Living."

The commercial features a "man of eternal youth" who has lived for approximately 20,000 years. The self-proclaimed 20,000-year-old man is played by the popular, distinctive actor Kato, with Nomura cast as his best friend. Targeting young people, the ad promotes the existence of insurance that provides benefits for illness or injury, rather than focusing solely on "insurance = life insurance."

The first installment, "Appearance," is set in Kato's room. It begins with Nomura telling Kato, "You've always been ageless." Kato seriously confesses that he is actually "immortal." Nomura becomes wildly excited upon hearing stories like Kato appearing in a late Edo period photograph, his experience participating in the Battle of Sekigahara, and claims he was the model for Jomon period clay figurines. Kato confides that living so long brings many illnesses and injuries as a worry, but says he feels secure now because Aflac insurance exists.

The flashback scenes to the Jomon and Sengoku periods feature large-scale location shoots. These scenes, alongside the performances of two of today's most promising young actors, are highlights to watch. The commercial is also available on Aflac's official YouTube channel.

https://www.youtube.com/channel/UCIxQ7WaNJAXSxhYC-OxEqJQ

On set, when Nomura commented that if he were immortal, he'd "write a book covering 20,000 years of historical truth," Kato reportedly agreed, saying, "That's great! History has so many mysteries, and I want to know the truth!" We look forward to seeing where this series of commercials goes next.

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