Note: This website was automatically translated, so some terms or nuances may not be completely accurate.
New Prius PHV Unveiled! Beyond Hybrids: Toyota's Answer
Toyota Motor Corporation launched the fully redesigned new Prius PHV on February 15. A large press contingent gathered at the launch event held the same day at the National Museum of Emerging Science and Innovation in Koto Ward, Tokyo.
At the outset, Chairman Takeshi Uchiyamada stated that the company's cumulative global sales of hybrid vehicles (HV) had surpassed 10 million units. He noted that the resulting CO2 emissions reduction equates to Tokyo's annual emissions. He also noted that while Toyota has offered HVs in every category since launching the first-generation Prius in 1997, further promoting eco-car adoption is essential for accelerating CO2 reduction, with PHVs (plug-in hybrid vehicles) being key to this effort.
He described the new Prius PHV as a confident product representing an evolution to a new dimension, driven by the mission of "Customer First" and "Environment First." He emphasized Toyota's commitment to PHVs, stating it is the company's answer to the question, "What comes after hybrid?"
Shouichi Kaneko, Chief Engineer of the Product Planning Division, presented the new model's advancements, highlighting that the driving range in EV (electric vehicle) mode has more than doubled compared to the first generation, charging methods can be selected from standard, rapid, or solar, and it features an external power supply function.
At the venue, the new TV commercials "Solar Power" and "Toyota's Answer," set to air starting the 16th, were screened, and actress Satomi Ishihara, who appears in them, made an appearance.
Ms. Ishihara took the stage in a vibrant blue dress matching the Prius's color, discussing the new model. She expressed her fondness, saying, "It's really cool, especially the rear design." As someone who drives daily for both work and personal use, she was surprised by the EV mode range and commented on solar charging: "It's amazing to harness natural power for driving." Regarding the power supply function, she smiled and said, "I'd like to try using it for barbecues or home illuminations," then tried the power supply experience. When she plugged the power supply port into the vehicle, the illuminated "PRIUS" letters on stage lit up brightly. Ishihara remarked, "It's simple and fast. Getting this much electricity from a car is more impressive than I imagined."
Finally, he stated, "The commercial is a work where we paid special attention to the costumes, so please watch for that. I want to contribute to the spread of PHVs even a little bit."
Official Website: http://toyota.jp/priusphv/
Was this article helpful?
Share this article
