Kikkoman New TV Commercial When experiencing fresh soy sauce for the first time, Ms. Ayase couldn't help but exclaim, "Mmm~!"

Kikkoman Foods held a commercial presentation for its "Always Fresh, Freshly Pressed Raw Soy Sauce" at Bellesalle Onarimon Ekimae in Minato Ward, Tokyo, on February 21.

Executive Officer and Product Manager Yasumasa Tajima opened by noting the "Always Fresh" series began in September 2010. He stated, "We expanded the lineup to meet customer needs and now offer 12 varieties. Sales have reached 10 billion yen. This success reflects recognition of innovation in both the soy sauce itself and its packaging."

Actress Haruka Ayase, the new advertising character appearing in TV commercials airing from February 22nd—including the "Haruka's First Experience: Hand-Rolled Sushi—I Got It Wrong" and "Same Steak" editions—took the stage. Ayase expressed her surprise at tasting fresh soy sauce for the first time with a cute smile.

Regarding the commercial, Ayase shared an anecdote with a beaming smile: during the scene where she expresses deliciousness with "Mmm~!" she found the hand-rolled sushi so tasty that she kept eating even after the cut signal, surprising the staff. Ayase, who uses "Freshly Squeezed Raw Soy Sauce" in her daily life, commented on her favorite points: "Unlike regular soy sauce, it's clear and vibrant in color. It makes anything you put it on taste delicious, and it's convenient because you can use just one drop by squeezing the bottle."