According to an ESPN survey, men in the U.S. spend more money during the Christmas season than women. The survey was conducted among 1,800 men and women aged 18 to 54.
Men spend 39% more than women, with 44% of men spending more during the season than usual. Furthermore, 33% of men consider themselves the primary shopper in their household, a significant increase from 14% in a 1985 survey.
ESPN noted, "While the retail industry has traditionally targeted women, if you want to boost sales, you should focus on men."
Details at AdAge→ http://bit.ly/18Jd2rm
Men Outspend Women During Holiday Season: ESPN Survey
They're Buyers, Not Shoppers, According to Research
Published: November 27, 2013
