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UK★ Black Friday Takes Flight to Britain!
In the United States, the full-scale year-end shopping season begins on the Friday following Thanksgiving (the fourth Thursday in November). It's called Black Friday because it signifies retailers moving into the black (profit).
This shopping season was exported to the UK by American companies like Apple and Amazon, with local retailers such as Asda (under Walmart) and John Lewis also joining in. Since the UK doesn't celebrate Thanksgiving, it's localized as an "early Christmas sale."
Online spending in the UK from now until Christmas is projected to reach $8 billion.
Details at AdAge→ http://bit.ly/1aWQxiW
Black Friday Comes to U.K., Despite Total Lack of Thanksgiving Day
Retailers Try Everything to Get Consumers to Part With Their Money
Published: November 27, 2013
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