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"Guilt-Free Cup Noodles!" Launch Event Hiruko-san goes down after Higashino-san's sharp retort
Nissin Foods held a new product launch event for Cup Noodles at Spiral Hall in Minato Ward, Tokyo, on March 24.
The new products, launching April 10, are "Cup Noodle Nice Rich! Pork Shoyu" and "Cup Noodle Nice Creamy Seafood." Despite offering a richer flavor than regular Cup Noodle, these products feature 50% less fat, 40% less sugar, and approximately half the calories of standard items.
Director Katsuyoshi Fukasawa stated, "Cup Noodles marks its 45th anniversary this year. While considering how to keep the product feeling fresh, we've also launched items appealing to women and seniors. Moving forward, we aim to promote the brand's fun and deliciousness through 'exciting' communication. These new products are our top recommendation this year, targeting the core cup noodle consumer."
Brand Manager Makoto Fujino explained the product features of Cup Noodle Nice. He stated that whether you eat it after drinking, eat two servings, or are dieting, it's "Guilt-Free Nice!" and revealed this will be the campaign's catchphrase. He explained that the product targets 30-40 year olds at risk of metabolic syndrome who don't want to compromise on taste. It features noodles blended with the equivalent dietary fiber of four lettuce heads, creating a "surprisingly nice, rich cup noodle" that's rich yet low in calories.
The packaging also targets this audience with a retro video game-style design, and the teaser commercial airing from the event day aligns with this theme.
Comedian Koji Higashino, who appears in the main commercial airing from April 11th, took the stage dressed as a video game "hero." Higashino humorously shared his reaction to the commercial offer: "I wondered why they'd choose someone like me with low popularity. I suspected it was a prank. I was so worried about Nissin that I even checked the Company Quarterly Report." Then, manga artist and talent Yoshihiro Ebisu appeared. Ebisu also appears in the commercial dressed as a knight in armor. Ebisu gave his signature Ebisu-style response: "At first, I thought it was a 'Maruchan' commercial. I appeared because I had no reason to refuse."
The commercial also features comedian duo Torosamon's Kubota Kazuya and Onigoe Tomahawk's Sakai Ryota.
The main commercial seems to be an adventure action story where four medieval musketeers fight to save the world. Regarding the shoot, Higashino relentlessly teased Ebi-san: "Ebi-san's movements were terrible, ruining the atmosphere on set," and "He ignored the staff's requests, pulling impossible stunts." Ebi-san was nearly crushed. Higashino even poked fun at how Ebi-san spent his fee, leading to a hilarious exchange. We can't wait to see this "rich and flavorful Cup Noodle" commercial featuring four "intense characters."
The two delivered messages like, "Perfect for snacks or late-night meals!" and "Low in calories but packed with satisfying flavor!"
Product Site: http://www.cupnoodle.jp/nice/
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