Suntory Beverage & Food International began airing two new TV commercials for its nutritional carbonated drink "Decavit C" on April 8: the "Mario Appears" edition and the "Mario Sports" edition.
Decavit C is a long-selling brand celebrating its 25th anniversary. To mark the relaunch of "Decavit C Double Super Charge," the company produced its first commercial in 15 years. Under the concept of "Everyone's Energy," expressing the wish for it to be a source of vitality for many people, it collaborated with Nintendo's Nintendo 3DS software "Mario Sports Superstars." The commercial features live-action actors: Toma Ikuta as Mario, Sosuke Ikematsu as Luigi, Fumi Nikaido as Princess Peach, and Kokoro Terada as Toad.
The commercial depicts the real-life adventures of Mario and his friends as they get swept up by players enjoying "Mario Sports Superstars." While everyone is enjoying golf, they're suddenly summoned to a tennis court for a match. Then it's baseball, soccer, and horse racing – the four are tossed around by the whimsical players. Amidst it all, you see Mario and the others desperately playing while refueling with Dekavit, showcasing their fast-paced action and human-like banter.
After filming, when asked "When do you want to recharge your energy with Dekavit?", Ikuta commented, "I love drinking carbonated drinks first thing in the morning. I can't get enough of that sudden burst of stimulation." Ikematsu and Nikaido also shared, "During grueling shoots" and "After running a lot, like in this commercial." Kokoro reflected on the shoot, saying, "Everyone was so fast, it was tough to keep up."